Project Overview

Kratom Country is an online retailer of premium quality kratom capsules and powder. They also provide the substance in extracts and shot form. The range of kratom products offered by the brand is also available based on vein color, effects, and strains

Goals

Kratom Country aimed to increase organic traffic to its website and boost sales through improved online visibility.
We came on board with the primary goal of improving the site’s domain rating (DR) through strategic link-building efforts, leveraging the traffic of authority platforms in our client’s niche.

What We Did

Strategic Link Building

We developed a strong link-building strategy to acquire backlinks from high-authority, relevant websites.
These included platforms focused on natural health and wellness, fitness and recovery, and chronic pain management niches. Each selected website met the standard of having a strong domain rating (DR).
By focusing on getting high-quality backlinks instead of a large number of them, we were able to noticeably improve the website’s authority and make it rank better for relevant keywords.
Since the pages on the website are well-connected, the link equity spreads across the other product pages, helping the entire site perform better.

Backlinks via Niche Edits

For this project, we also considered contextual niche edits as a cost-effective and time-saving way to build backlinks for Kratom Country, improving the site’s SEO.The primary purpose of the campaign was to increase website traffic and boost sales of specific products, including hydroponic systems, grow lights, and nutrients.
Content analysis is an important thing we do at Organic Checkout before proceeding with contextual niche edit strategy.

Results

raffic growth was already gaining momentum a few months after our link-building efforts. Before working on the project, the organic monthly traffic was just 4,200, but after all the efforts, it continued to grow month-on-month and reached 14,400.
Kratom Country began to welcome a significantly larger audience to its website, particularly on the product pages, as evident in the organic click growth.

The rise in monthly organic traffic indicated that Kratom Country has started ranking for more keywords on search engine results first pages. When we started this project, only 308 organic keywords ranked in the top 10 positions.
Kratom Country has significantly improved its keyword positions, with 980 keywords in the top 10 — an impressive 218% growth.

We were able to successfully help Kratom Country strengthen its reputation as a trustworthy and authoritative source in the natural health and wellness niche.
After acquiring 128 high-quality backlinks from niche-relevant sites within the period, Kratom Country’s website domain rating improved from 17 to 49.