Project Overview

CalmSpas is a leading provider of luxury saunas, hot tubs, and cold plunges for wellness and relaxation. They offer a variety of saunas, including infrared saunas, barrel, hybrid, and traditional ones, as well as steam generators to thousands of customers across the United States

Goals

The primary goal of CalmSpas is to continue growing revenue without splurging on Google Ads while establishing themselves as leaders in the saunas market. The brand’s aim was also to increase its organic website traffic significantly.
We began working with them on these targets by initially creating relevant collection pages and blog posts that will help generate significant sales… organically!

What We Did

Collection Page Optimization

For roughly a year working with CalmSpas, we prioritized enhancing their SEO performance and streamlining the user experience.
This involved creating and optimizing collection pages, categorized by sauna and heater brands, sauna types, usage scenarios, and capacity. Each collection page was optimized with targeted high-ROI keywords to maximize search engine visibility.
Since we implemented a well-structured navigation system, we catered to the different preferences of customers, ensuring a seamless journey to finding the ideal sauna product on the site. This data-driven approach drove a significant increase in organic traffic.

Content Clusters and Optimized Blog Articles

We developed a content cluster to target informational keywords centered around a silo-structured article offering detailed guidance on saunas.The primary purpose of the campaign was to increase website traffic and boost sales of specific products, including hydroponic systems, grow lights, and nutrients.
This resource covered topics such as choosing the right sauna, the best sauna temperatures, and the benefits of a sauna. It also addressed common concerns, including whether infrared saunas cause cancer and Whether saunas help with weight loss.
These content clusters were developed to drive increased traffic by focusing on long-tail keywords and strengthening the website's topical authority.
The articles were optimized for on-page SEO, with proper header tags, meta descriptions, images with alt texts, and coherence. This further established CalmSpas as a trusted resource in the relaxation industry.

Internal Linking

Our internal linking approach focused on improving crawlability, user engagement, and topical authority.So, we conducted in-depth research on high-ROI keywords, creating well-optimized blog articles for them.
Parent articles link to their corresponding child articles, while child articles point back to their parent, creating a cohesive and hierarchical structure. Articles gaining high visits also contained links to product pages.

Technical Audits and Fixes

We also considered technical SEO loopholes to troubleshoot factors hindering the website's performance and search engine visibility. Challenges such as incorrect noindex directives, duplicate content, and improper schema markup implementation were checked.

High-Quality Backlinks

During the period we worked with CalmSpas, we also considered an effective link-building strategy where we secure backlinks from authoritative and relevant websites.
These backlinks were primarily sourced from sites in the sauna, wellness, home relaxation, and industry niches, aligning with CalmSpas's target audience.

Link Building

While our client allocated a budget for ad spending, they prioritized boosting organic revenue and building authority in the grow kits industry. To achieve this goal, we implemented a robust link-building strategy to secure backlinks from authoritative, relevant websites.
We targeted sites in cannabis cultivation, organic farming, indoor gardening, and hydroponics—industries aligned with Canada Grow Supplies' audience. The strategy emphasized guest posting and contextual niche edits, with links pointing to the homepage, collection, and product pages.
This approach earned Canada Grow Supplies over 200 high-quality backlinks, strengthening their online presence and industry credibility.

Results

When we came on board, the site was doing an average of 650 visits in monthly organic traffic. After implementing our comprehensive SEO strategy over months, we increased monthly traffic to 4,500.
The newly created category pages and optimized existing ones began to rank and brought in more visits to the e-commerce site.
This 592% boost in organic traffic was a driving factor for the $60,000 per month added in organic sales within the period in review.

Before applying our SEO strategies, just 95 organic keywords ranked on SERP. After fulfilling our contract duration with CalmSpas, the brand achieved 2,200 keywords ranking on the SERP position—a staggering 2,215% growth. This dramatic increase in keyword visibility has resulted in a substantial rise in monthly traffic, solidifying CalmSpas’ leadership in the market.

The Domain Rating (DR) CalmSpas when we were onboarded was 16. Our high-quality link-building approach prioritized guest posting and strongly emphasized promoting the category pages.
We acquired up to 267 backlinks within the review period, growing the site's DR from 16 to 22.