Project Overview

Canada Grow Supplies is a leading provider of growing equipment and supplies for indoor, hydroponic, and soil growing. The company inventory also includes plant nutrients, tents, kits, lights, and fans, all available in the physical store in Canada and their e-commerce store for online orders.

Goals

We were brought on board to boost revenue for Canada Grow Supplies on its e-commerce store. With our full-service SEO, technical audits, and link-building service, the focus was to improve the monthly organic traffic significantly. The brand also aimed to leverage Google Ads to increase return on investment.

What We Did

Optimization of Exisiting Collection pages

A seamless experience on the site increases engagement and reduces bounce rates, directly impacting conversions. One important thing we did for this project was optimize the existing collection and product pages.

Google Ads: 118K generating 2.2M

We also created targeted ad campaigns to attract customers searching for products related to growing supplies. Over $100K has been spent to generate more than $2M within two years of managing the client's Google Ad.
The primary purpose of the campaign was to increase website traffic and boost sales of specific products, including hydroponic systems, grow lights, and nutrients.

Informative Blog Articles

The blog section of the store was another ideal opportunity to drive organic traffic from search engines, bringing new potential customers to Canada Grow Supplies.
So, we conducted in-depth research on high-ROI keywords, creating well-optimized blog articles for them.
These articles covered topics like choosing the best grow lights, how to grow lavender at home (we targeted other highly-searched plants), hydroponics grow guide, and even the best gardening gifts.
Each article was intentionally written to position Canada Grow Supplies as the top choice for all gardening needs. This was done without sounding too salesy. The blog articles successfully attracted and educated the target audience, driving increased site traffic.

Internal Linking Structure

We optimized the connections between related product and category pages, ensuring a seamless browsing experience for users while strengthening the site's overall SEO performance. Our expert SEO writers also developed high-quality articles with interlinking in mind.  
This strategy improved search engines' ability to navigate and interpret the site's structure and content relevance effectively.

Technical SEO Audits

An e-commerce store’s performance can be hindered by website architecture issues, even with strong content and SEO strategies in place.
To ensure Cannada Grow Supplies avoids these pitfalls, we conducted a thorough technical SEO audit to uncover and fix problems like duplicate content, misconfigured canonical tags, and noindex directives. We also fine-tuned schema markup to improve search engine visibility.
These checks also targeted site speed, redirect chains, and missing metadata. We fortified the site’s foundation by resolving these issues, delivering a better user experience, and improving search rankings.

Link Building

While our client allocated a budget for ad spending, they prioritized boosting organic revenue and building authority in the grow kits industry. To achieve this goal, we implemented a robust link-building strategy to secure backlinks from authoritative, relevant websites.
We targeted sites in cannabis cultivation, organic farming, indoor gardening, and hydroponics—industries aligned with Canada Grow Supplies' audience. The strategy emphasized guest posting and contextual niche edits, with links pointing to the homepage, collection, and product pages.  
This approach earned Canada Grow Supplies over 200 high-quality backlinks, strengthening their online presence and industry credibility.

Results

For every $1 spent on Google Ads on behalf of Canada Grow Supplies, the business generated $18 in revenue. This was an obvious indicator that our strategies worked and showed a strong return on investment (ROI) for our marketing efforts.
For example, when we reviewed the ad campaign performance between Q2 2021 and Q4 2024, we generated $2.23 million in revenue from purchases on the site.

Meanwhile, our collaboration with Canada Grow Supplies started in 2022. Extending the comparison to include the period since we began, our efforts have generated $4.8 million in total sales for the e-commerce store. Our SEO strategies resulted in over 830,000 sessions on the site during the review period (Q2 2022 - Q3 2024).

Initially, the website averaged around 4,760 organic visits per month. Following the implementation of strategic keyword targeting, on-site optimization, and link building, we began to see consistent growth within just a few months.
Over time, these efforts advanced Canada Grow Supplies’ online visibility, amping up the monthly organic traffic to over 21,440 visits - a growth of approximately 350%.

The website has experienced remarkable growth in its keyword rankings. Initially, Canada Grow Supplies ranked for 148 keywords, but we're glad to report a significant rise to 634 keywords in the top 10 positions — an impressive 328% increase.

Even more rewarding, high-priority keywords such as “4x4 grow tent Canada” and “full spectrum LED grow lights Canada” now occupy the number one spot on Google’s result pages.
We started this project with a Domain Rating (DR) of 23. After securing 230 high-quality backlinks from relevant gardening sites, we increased the site’s DR to 40, showing a 73% increase.